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4focus provides small business owners with enterprise-grade accounting & financial solutions. We empower business owners with accurate, timely, and useful financial services to win the long-game.
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Over 40 years of experience serving not-for-profit organizations as a trusted business advisor. Experienced in strategic growth initiatives, business development, accounting and reporting, training, managing
back office functions, budgeting, planning and board coordination.
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Leverage Our Trusted Advisors & Service Partners 
There are many reasons why 4focus was born different than other accounting firms. But there is no greater reason than the opportunity that Larry W. Felts saw in the spring of 2017.
On a beautiful spring day in Nashville, Felts established 4focus to be a relationship-first fractional CFO firm for small business owners.
Felts built his 45-year career, which includes serving as an Assurance & Office Managing Partner for KPMG, Coopers & Lybrand, and PwC, on relationship-first principles and values. And he saw an opportunity to build a firm rooted in those same relationship-first principles and values.
Felts believes that 4focus small business owner clients deserve the same relationship-first client experience as his former large corporate clients.
Today, 4focus has grown to serve business owner clients in the non-profit, retail, education, home services, medical services, tech, and construction industries.
4focus now has 4 partners… Larry Felts, Brenda Davenport, Odette Morales, and Ashley Reagor.
The partners bring a greater commitment to the firm’s relationship-first DNA and drive to provide an unmatched fractional CFO client experience to business owners.
“Our 4focus team is not only a vital part of our business, but bring their relationship-first principles and values to our business culture, open communication, and team.”
Client Name, Business Owner of Acme Company
“4focus provides us with accurate, timely, and useful financial information. They bring a deeper level of understanding that helps us make better decisions and choices.”
Client Name, Business Owner of Acme Company
The 4focus collective of trusted advisors & service providers can help your businesses achieve peak performance. Schedule a time to speak with a 4focus partner to learn more about our collective.
Larry W. Felts