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(615) 218-9110

Financial Strategy &

Fractional CFO Firm
for Business Owners

4focus is an innovative financial strategy & fractional CFO service firm on a mission to help business owners improve their business operations and work life.

Schedule A Consultation

If you have immediate questions about 4focus, contact Larry Felts during office hours, Mon. - Fri., 9AM - 5PM (CST)

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Relationship-First

4focus believes in fostering a true partnership built on trust, transparency, and open communication.

Our fractional CFOs work alongside you, providing ongoing guidance, support, and the expertise you need to make informed decisions and better choices.

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About Our Team

4focus is managed by four partners with over 80 years of combined financial services experience.

When you meet our team, you’ll immediately feel the 4focus difference. We care about business owners, their families, and their employees.

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Request A Meeting

The 4focus team promises to take the time to understand your business operations, challenges, and goals.

After we gain deep understanding, your dedicated fractional CFO will craft a comprehensive financial strategy that aligns with your vision and mission.

Request Online

Let’s Re-Imagine Your
Business More Valuable

At the current halfway point of the 2020s decade, right now is the perfect time to sit down with 4focus and imagine where you want your business to be on December 31, 2029. We'll ask you key questions and help you develop a financial strategy to realize your end of the decade vision.

4focus provides tailored financial strategies to optimize business cash flow, mitigate risks, and catalyze growth.

We’ll help you leverage data-driven financial insights to better align your business with your 2030 vision. When you partner with us, you’ll gain access to top-tier financial leadership without the full-time commitment. Our fractional CFOs will bring practical experience and industry knowledge to your business, acting as trusted advisors and insurers of financial stability.

In 2025 onward, it will be crucial for business owners to identify inefficiencies, streamline processes, and implement best practices to maximize operational effectiveness. Our 4 focus approach was designed to help businesses run more smoothly, while reducing costs and boosting productivity.

“We take pride in helping business owners with their financial needs and helping them make their business more valuable.”

Larry W. Felts Managing Member of 4focus

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Common Financial Mistakes That Some Business Owners Make

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Let's Keep Building & Improving Your Business So You Can Have More Time

Step 1: Complete Questionnaire

Complete our new client intake questionnaire to begin the consultation process.

Step 2: Schedule an Assessment

Once you complete step 1, you will be redirected to our online appointment scheduler.

Step 3: Meet With Us In-Person

Once you complete step 2, our team will prepare for your complimentary consultation.

Step 4: Begin Our Relationship

After we meet in-person, we'll propose the next steps to begin our strategic relationship.

What To Expect When You Partner With 4focus

A Relationship-First Client Experience Unmatched By Other Firms
Seamless New Client Engagement Approach, Transition, & Execution
Timely, Accurate, & Useful Financial Intelligence About Your Business
Expert Financial Strategy (Choices & Activities) To Win The Long-Game
Disciplined Accounting Practices, Management, & Systems Alignment
Business Valuation Building & Business Owner Exit Planning Support
Trusted Advisory & Support From Our Collective of Business Partners

Schedule a Consultation

If you have immediate questions about 4focus, contact Larry Felts during office hours, Mon. - Fri., 9:00 AM - 5:00 PM (CST)

A More Rewarding Experience Comes From Relationships

Leverage Our Trusted Advisors & Service Providers

The 4focus collective of trusted advisors & service providers can help your businesses achieve peak performance. Schedule a time to speak with a 4focus partner to learn more about our collective.