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4focus provides business owners with enterprise-grade accounting & financial solutions. We empower business owners with accurate, timely, and useful financial services to win the long-game.
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Over 40 years of experience serving not-for-profit organizations as a trusted business advisor. Experienced in strategic growth initiatives, business development, accounting and reporting, training, managing
back office functions, budgeting, planning and board coordination.
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Leverage Our Trusted Advisors & Service Partners 
There are many reasons why 4focus was born different than other accounting firms. But there is no greater reason than the opportunity that Larry W. Felts saw in the spring of 2017.
On a beautiful spring day in Nashville, Felts established 4focus to be a relationship-first fractional CFO firm for business owners.
Felts built his 45-year career, which includes serving as an Assurance & Office Managing Partner for KPMG, Coopers & Lybrand, and PwC, on relationship-first principles and values. And he saw an opportunity to build a firm rooted in those same relationship-first principles and values.
Felts believes that 4focus business owner clients deserve the same relationship-first client experience as his former large corporate clients.
Today, 4focus has grown to serve business owner clients in the non-profit, retail, education, home services, medical services, tech, and construction industries.
4focus now has 4 partners… Larry Felts, Brenda Davenport, Odette Morales, and Ashley Reagor.
The partners bring a greater commitment to the firm’s relationship-first DNA and drive to provide an unmatched fractional CFO client experience to business owners.
“The team at 4focus not only consistently delivers what I want, but also what I didn’t even know I needed. They’re an integral part of our team.”
Liz Kelly – Executive Director, Music for Seniors
“Over our partnership, 4focus has worked with us to really get to KNOW our business. They equip both our leadership and our team with a deeper understanding of accounting principles and what our numbers mean so that we can make better decisions together. They truly feel like a part of our team.”
Mira Hanna – VP of Operations,
Nashville Entrepreneur Center
The 4focus collective of trusted advisors & service providers can help your businesses achieve peak performance. Schedule a time to speak with a 4focus partner to learn more about our collective.
Larry W. Felts